CarmenWilson, MBA.
My latest obsession...
- AI Engineer
- Software Developer
- Vibe Coder
Building production-ready tools at indie speed.
AI-powered applications. Python systems. Machine learning curiosity.
Enterprise output. Edgy execution.
LiveCarmen Wilson
SEO Analyst & Web Developer
CTStarMedia
- Day jobSEO Specialist · Main Street ROI
- My businessCTStarMedia · WordPress & SEO
- BuildingAI · Software · Vibe Code
- StackPython · TypeScript · Next.js
15+
Years in digital
100s
Sites ranked top 3
MBA
Digital marketing focus
5x
Degrees & credentials
About
Strategy and craft, in equal measure.
Two decades of helping people, ten plus building on the web — the throughline is the same: understand the goal, then build the simplest, sharpest path to it.
I'm a passionate website developer and digital marketer dedicated to helping small business professionals bring their vision to life. With drive and creative flair, I build a strong online presence and a clear path to results.
From 2018 to 2023 I founded and ran CTStarMedia — my independent studio for WordPress builds, ecommerce, SEO, and digital marketing for small businesses. That hands-on client work still shapes how I think about strategy, code, and conversion today.
My greatest strength is helping others find solutions and strategies to reach their goals. I work closely with each client to understand their unique challenges and translate them into custom websites, SEO programs, and content engines that drive measurable growth.
Beyond the build, I bring real-world ecommerce experience selling on eBay, Poshmark, and Mercari, so the strategy is always grounded in what actually moves the needle.
My independent studio — founded and run under the CTStarMedia brand. I built custom WordPress sites, WordPress ecommerce storefronts, and full digital marketing programs for small business clients from 2018 through 2023.
2018 – 2023
- WordPress design & development
- WordPress ecommerce (WooCommerce)
- SEO & content strategy
- Digital marketing & social
- Microsoft Office Specialist — Word (2013)
- HTML — Level 1 Qualification
- CSS — Level 1 Qualification
- Dean's List
- Dean's List
Career Journey
From customer service to SEO expertise.
A long arc of helping people, served by a deep stack of digital craft. Every role built the next one.
- Main Street ROINow
Search Engine Optimization Specialist
Jacksonville, Florida
Execute SEO programs for small-business clients, partnering with content teams to drive measurable organic growth.
Feb 2023 — Present
3 yrs 4 mos
Feb 2023 — Present
3 yrs 4 mos
- CTStarMedia
Web Developer & Digital Marketer
Metro Jacksonville
Founded and ran a full-service WordPress and ecommerce studio for small businesses — from new builds and refreshes to ongoing optimization and support.
- Custom WordPress design & development
- WordPress ecommerce setup & optimization
- Ongoing SEO and content strategy
Mar 2021 — Feb 2023
2 yrs
Mar 2021 — Feb 2023
2 yrs
- CTStarMedia
Digital Marketer
Delivered end-to-end digital marketing — design, development, SEO, paid, and social — for small business and WordPress ecommerce clients.
- WordPress design & development
- Search engine optimization
- Paid marketing campaigns
- Social media campaigns
- WordPress ecommerce websites
Oct 2018 — Feb 2021
2 yrs 5 mos
Oct 2018 — Feb 2021
2 yrs 5 mos
- OnPay Solutions
Digital Marketing Coordinator
Jacksonville, Florida
Owned weekly SEO and SEM strategy in HubSpot, focused on organic growth and conversion-rate optimization across the funnel.
- Weekly SEO & SEM strategy in HubSpot
- Content marketing for organic traffic
- SEO plan creation, implementation, and tracking
- Conversion-driven landing page optimization
Dec 2017 — Sep 2018
10 mos
Dec 2017 — Sep 2018
10 mos
- intoGo App
Digital Marketing Strategist
Jacksonville, Florida
Built and ran SEO/SEM and content programs while shipping front-end work in HTML, CSS, and JavaScript.
- SEO and SEM strategy
- Content marketing planning & analysis
- Front-end development (HTML/CSS/JS)
- Google Analytics tracking & reporting
- Weekly email marketing
Oct 2017 — Aug 2018
11 mos
Oct 2017 — Aug 2018
11 mos
- Professional Development Resources, Inc.
SEO Analyst
Jacksonville, Florida
Daily content and SEO across Blogger, Tumblr, WordPress, and Shareist with syndication through RSS and social. Tracked organic results in Google Analytics and supported customers and email campaigns.
- Daily multi-platform blogging
- RSS & social syndication
- Email campaigns via MadMimi
- Graphics, edits, and site maintenance
Jul 2012 — Feb 2017
4 yrs 8 mos
Jul 2012 — Feb 2017
4 yrs 8 mos
- Freelance SEO
Search Engine Optimization Expert
Jacksonville, Florida
Built rankings for hundreds of client websites, generating thousands in revenue with placements from #1 to #3 in 60–90 days.
- Hundreds of client websites ranked top 3
- Link building strategy & execution
- 60–80% lift in search positioning
- Top rankings on Google, Yahoo, and Bing
Oct 2010 — Aug 2012
1 yr 11 mos
Oct 2010 — Aug 2012
1 yr 11 mos
- VIPdesk
Remote Concierge
Alexandria, VA
Travel and concierge services for premium clients.
Jun 2000 — Dec 2010
10 yrs 7 mos
Jun 2000 — Dec 2010
10 yrs 7 mos
- Humana
Senior Customer Service Representative
Jacksonville, Florida
Senior claims processing representative.
Jan 1997 — Nov 1998
1 yr 11 mos
Jan 1997 — Nov 1998
1 yr 11 mos
Expertise
The full stack of digital growth.
From technical SEO to WordPress builds to ecommerce ops — the disciplines connect, and that's the point.
SEO & Search
- Technical SEO
- On-page SEO
- Link building
- Google Search Console
- Google Analytics
- Google Tag Manager
- Keyword research
- Content syndication
Web Development
- WordPress
- HTML
- CSS
- JavaScript
- Java (I-Tech)
- Landing page optimization
- eCommerce platforms
- Site maintenance
Digital Marketing
- Content marketing
- Social media marketing
- Email marketing
- Marketing funnels
- YouTube & channel optimization
- Affiliate marketing strategy
- HubSpot
- Google AdSense
Ecommerce & Ops
- WordPress storefronts
- WooCommerce
- eBay
- Poshmark
- Mercari
- Market analysis
- Conversion optimization
- Client communication
Education
MBA-grade thinking, code-trained hands.
Business strategy on top of computer science fundamentals — both ends of the build.
Graduate Certificate in Accounting
Accounting
Southern New Hampshire University
Master of Business Administration (MBA)
Digital Marketing focus
Southern New Hampshire University
Bachelor of Applied Science
Digital Marketing
Southern New Hampshire University
I-Tech Program
Java Programming
Florida State College — Jacksonville
Associate's Degree
Computer Science
Lansing Community College
Portfolio
Case studies, en route.
A new portfolio is in production. In the meantime, design and visual work is published on Behance — and live work is one conversation away.
Coming soon01 / 04Technical SEO • Content
Local Service Business — SEO Lift
Case study coming soon: rebuilding a local service site for speed, schema, and conversion.
Coming soon02 / 04WordPress • WooCommerce
Ecommerce Refresh
From outdated storefront to a faster, cleaner shopping experience with measurable revenue lift.
Coming soon03 / 04Editorial SEO • Analytics
Content Engine
A repeatable content workflow that compounds organic traffic — process and metrics, soon.
Coming soon04 / 04Behance Portfolio
Brand & Visual Design
Design work, mockups, and visual explorations live on Behance — link in the contact section.
Contact
Let's stay connected.
I'm not currently taking on new client work, but I'm always happy to connect with fellow builders, marketers, and small business owners. Reach me via CTStarMedia email or LinkedIn.
Business
CTStarMedia
ctstarmedia@gmail.com
carmen-wilson-mba
Behance
behance.net/carmenwilson
Location
Metro Jacksonville, Florida